Digiorno

Pizza Rescue

Everyone has had it happen, you order a pizza, excited to bite into that crispy crust topped with beautiful cheese. Then when the pizza shows up, it’s not quite… pizza. It’s been mangled, dropped, pressed, and flattened. That’s where Digiorno steps in to save pizza lovers in need. Suffered a delivery fail? Just Visit Digiorno’s Pizza Rescue site and open their camera. Scan the pizza and based on what percentage it’s deemed ruined, receive a discount on a pizza that will never be altered by a pothole or an uneven sidewalk. Because as everyone knows, “It’s not delivery, it’s Digiorno.” Digital Activation.

2024 CANNES Shortlist

CW: Alex Tsiolas

AD: Sophie Kemm